Product Catalog Design

Britten Studios

Product Catalog Design

Britten Studios

What We Did:

What We Did:

Britten is known for big banners, and audacious printing projects. But over the years, the printing giant has also engineered a whole bunch of high-quality display solutions. As the market and demand for their one-of-a-kind solutions grew, Britten asked for our assistance with a product catalog design project. The project tasked us with the design and creation of a new, enterprise class catalog to showcase their inventive products.

So we ideated, and researched, and sketched, and mocked-up, and ended up creating the “Innovations” series of catalogs!

We designed these product catalogs from the ground up — no joke…

Like… we literally spread all of our design assets on the floor, sat down, and got dirty!

Additional Features:

Additional Features:

Content

From imagery selection to editing the final copy, we managed the content and gave recommendations every step of the way!

Layout

Every page of every catalog was meticulously designed to show the innovation and application of each product in an exciting way.

Branding

We followed a strict adherence to Britten’s brand guidelines, color schemes, and brand voice to ensure the authenticity of their products.

The Nitty Gritty:

The Nitty Gritty:

For this product catalog design project, we started from hand drawn sketches and worked our process until these beautiful catalogs made it all the way through production.

The finished project consisted of three different versions of the catalog, with three different covers, and different content arrangements. We made one catalog for of each of Britten’s stated target audiences and they all looked amazingly professional, crisp, and innovative—just like the Britten’s amazing products.

We also made a couple digital versions for some online campaigns which you can check out here:

Display Innovations Catalog
Signage Innovations Catalog