Printed Advertising

Minervini Group

What We Did:

We designed and fulfilled a variety of printed advertising materials for the Minervini Group and The Village at Grand Traverse Commons. A couple of the standouts were their advertising brochure and bus wrap projects.

Creating a single brochure for a place like the Village at Grand Traverse Commons was a challenging yet fun experience.

The Village is home to a variety of interesting shops, restaurants, breweries, businesses, and residences.  We created a brochure that spoke to all of the things that make The Village a unique place, but didn’t seem overly “busy” or overwhelming (and it included a map to boot)!

Additionally, we created a single-sided bus wrap advertising The Village as a shopping destination in Traverse City. Which it is by-the-way, and you should totally check it out!

 

Additional Features:

Project Management

We managed the project for A to Z — from ideation to print, we took care of the entire process. We created designs, the copy, and even took care of ordering the print.

Headline Driven

In an effort to ensure consistent messaging and to create reusable assets, the print advertisements were used headline driven messaging.

Communication

This project was important campaign for our client and their retailers.  We stayed in communication, listened to feedback, and collaborated to ensure we got things just right!

The Nitty Gritty:

We created print advertising for a unique local shopping, dining, and residential area in Traverse City, Michigan.  The print advertisements emphasized “Shopping Local” and the unique nature of the retail establishments.

All advertisements were headline driven, so the campaigns could be used for out-of-door advertisements during the holiday season.

The project included the creation of brochures, billboard advertisements, and bus wraps that targeted local shoppers in the Grand Traverse Area, and were designed to create extra foot traffic during the holiday season!

We designed and crafted ad copy for all of the collateral and advertisements—working very closely with the client to ensure that their retail locations would be happy with the messaging and final product.