Crowdfunding WebsiteLove Lockhart
What We Did:
The Frankfort-Elberta Athletic Association is a non-profit organization located in the Port City of Frankfort, Michigan. This awesome organization is dedicated to the management, maintenance, improvement and perpetuation of Lockhart Field in Frankfort (Go Panthers!) and the baseball field across the bay in Elberta.
Prior to the 2016-2017 sports season, the Athletic Association asked us to help them in their effort to raise awareness and increase donations for the local fields that they managed.
So we got to work creating a brand complete with logo, design lock-ups, and creating this fully functional, self-managed crowdfunding website:
No Fee Platform
Unlike 3rd party crowd-funding solutions, the Love Lockhart website keeps 100% of the pledged donations (less the small percentage charged their merchant solution provider).
The platform allows the FEAA to enable custom donation amounts instead of the traditional level format. Allowing for more donations from more supporters.
The platform is super flexible allowing the FEAA to add as many campaigns and raise money as long as they want. Campaigns can remain open or closed when the goal date is reached.
The Nitty Gritty:
The first thing did was create an identity for the new crowdfunding website, we called it Love Lockhart (which is exactly the local communities sentiment, they really do love Lockhart field). Once the name was cemented we created a logo that incorporated the core elements of the F.E.A.A. and what they manage. With the identity established, we got to work on the website. The crowdfunding website allows the F.E.A.A. to set-up funding campaigns complete with goals and gives community members to give donations directly the specific projects that speak to them. Think “Go Fund Me” crowdfunding for nonprofits without all the extra fees! ? The website is also fully responsive (like all of our websites) and home to a custom animated graphic header — which we think looks pretty darn cool!
We also created some banners that the F.E.A.A. hung during the local football games to build awareness for the site!