Company Rebrand

Britten Woodworks

Company Rebrand

Britten Woodworks

What We Did:

What We Did:

Eyewood Design was purchased by Britten Studios in 2015 and we were tasked with helping them re-brand as Britten Woodworks.

Known across America as for their high-end and award winning craftsmanship, Britten Woodworks primarily services Northwestern Michigan at the time we were contracted — which is where we concentrated a lot of our design and creative advertising services. Our first task was to create a logo that conformed to the Britten Studios brand, but still had a little flair of it’s own.  So, we created a simple, modest wooden version of the existing Britten Studios logo (you can see the logo here).

We also did a variety of other design and advertising pieces for the newly rebranded company from direct mail pieces, to newspaper inserts, and even a small website. We’ve outlined the performed services further down the page.

 

Additional Features:

Additional Features:

Yard Signs

We designed simplistic yard signs for placement outside the buildings of Britten Woodworks’ construction projects.

Direct Mail

We created several direct mail pieces, including acquisition announcement letters for existing customers and branded postcards for new business development.

Media Kit

We created media kits containing information and the story of Britten Woodworks for the team to share with local journalists.

The Nitty Gritty:

The Nitty Gritty:

Aside from the logo creation, here are a few of the other projects that we assisted them with:

  • Company rebrand
  • Local newspaper advertisements
  • Postcards & direct mail pieces
  • Magazine inserts
  • Magazine advertisements
  • Digital sports arena advertisements
  • Local radio advertising
  • Press releases
  • Yard signs
  • Template based brochure style website
  • Envelopes, letterhead, business cards
  • Social media set-up

We also took part in a series of marketing strategy sessions and consultation meetings to discuss bring-to-market strategy, radio interviews, and digital marketing discovery calls.