The Whole Package

The Whole Package

by | May 25, 2017 | Design | 0 comments

This summer, there is going to be some new commercial packaging hitting the shelves of a grocery store near you!

We’re super excited to show off the new product packaging that we designed for one of the largest (and in our opinion the best) providers of dried fruit in the world—Graceland Fruit!

commercial packaging

Graceland’s New Commercial Packaging

Graceland has always been known for sourcing local, sustainably grown, and delicious fruit! Now they’ve raised the bar even further with the addition of organic processes—making an already desirable product ever more appealing. And a product this good, deserves packaging worthy of it’s high quality.

So, Clockwork worked with the team at Graceland to create new product bags that would engage consumers and showcase these amazing products. Designing commercial packaging for food products is always fun and challenging! There’s delicate balance to projects like this.  We had to follow the very specific government guidelines and regulations that are in place for packaging and labeling in marketing while maintaining creating a beautiful design to entice consumers.

Needless to say, we’re really excited to see these bags when they hit the shelves this summer.

Check out Graceland Fruit’s blog for more information about this exciting product release!

You can also check out (or better yet purchase) some of Graceland’s other delicious products at www.gracelandfruit.com!

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