Freshwater Blog

The Power of Data: How Marketing Analytics Drive Success

The Power of Data: How Marketing Analytics Drive Success

In the fast-paced world of digital marketing, where strategies and trends evolve at breakneck speed, one thing remains constant: data is king. It's not just a buzzword; it's the foundation upon which successful marketing campaigns are built. In this blog post, we'll...

read more
Micro-Influencers: Small but Mighty

Micro-Influencers: Small but Mighty

Micro-influencer marketing is a digital marketing strategy that offers greater potential returns for your time and money. Instead of working with high-profile influencers with millions of followers, you can approach smaller, niche influencers with more engaged and...

read more
How to Maximize Inbound Marketing Effectiveness

How to Maximize Inbound Marketing Effectiveness

The path to inbound marketing success is filled with landmines, but it doesn't have to be that way.  Inbound marketing is the strategy of creating and sharing content with the goal of gaining the attention of potential customers. It focuses on providing valuable,...

read more
The Content Marketing Pathway

The Content Marketing Pathway

Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...

read more
9 Reasons Your Content Marketing Isn’t Working

9 Reasons Your Content Marketing Isn’t Working

Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...

read more
5 Reasons to Consider a Marketing Agency for Your Business

5 Reasons to Consider a Marketing Agency for Your Business

Trying to market your own business is often a big challenge. Focusing on marketing also requires a lot of time and plenty of energy. Choosing to use a marketing agency is often an excellent option for many businesses due to the numerous benefits. These professionals...

read more
Content Marketing: Everything You Need To Know

Content Marketing: Everything You Need To Know

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...

read more
Technology-Based Marketing: Top 4 Common Mistakes

Technology-Based Marketing: Top 4 Common Mistakes

Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...

read more
Types of Digital Marketing: Develop your Outreach Strategy

Types of Digital Marketing: Develop your Outreach Strategy

Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can't afford not to have a digital marketing strategy in...

read more

Archives

website that work advertisement
Freshwater Agency Website Success Download

How Much Is A Bad Website Costing You?

Join our mailing list to Download our FREE guide to learn 8-Keys to Unlocking Website Success that can lead to big increases to your bottom line!

Thank you!